Increase in organic clicks by 137% in 7 months.

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Who is Blockscout?

Blockscout is one of the leading block explorer providers in web3 that both manages their own block explorers while also providing open source APIs for creating an explorer for virtually every leading blockchain.

Today, Blockscout is providing block explorer services for over 500+ leading blockchains.

Link to partner

The Challenge

Blockscout had a critical issue wherein their Ethereum block explorer seemingly was not able to get indexed and ranked on Google.

Additionally

Blockscout wanted to build out protocols and a checklist that they could apply to the rest of their block explorer sites that also needed optimizations. As such we were tasked with helping build out a winning optimization blueprint.

Global

Target Region

1.64

Existing URLs

Language

Strategies deployed

Look at our steps

Step 1

Isolating and repairing the critical fixes.

Before any progress could be made, it was critical that we first understood why the crawlability of their Ethereum block explorer wasn’t working and building out a plan to fix it.

Step 2

Resolving client-side vs. server-side rendering issues.

The critical issue that was preventing the crawlability and indexation was a CSR vs. SSR issue. Because this couldn’t be immediately resolved, we had to find workarounds that would still enable us to reach our goals.

Step 3

Providing content and formatting enhancements.

Once we had resolved the crawlability items, now it was time to find new ways to enhance all the pages with new content to target an array of new keywords.

Overall Performance

+137%

Clicks per month from unbranded keywords

+244%

Organic conversions per month

5.01K

137%

Total clicks

166K

652%

Total impressions

7.1

50%

Average Position

Hear it from our partner directly.

Elena Samonova CMO of Rubic Exchange

u0022Working with Mamba has been a fantastic experience. Over the last 1 year we’ve worked extensively brainstorming new ways of generating new pages and optimizing the site to improve keyword rankings across the board.u003cbru003eu003cbru003eWe’re now at a point where we are competitively ranking at the top of Google for several important keywords and have had many other keyword positions improve significantly. This has completely transformed the way we prioritize our organic growth. We are extremely happy to continue working with Mamba and excited for the continued growth ahead.u0022

Partner: Rubic Exchance

Relationship Timeline: Dec 23'- Present

Curious to learn more?

Come ask us all your questions