Increase in organic clicks by 71.5% in 3 months.
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Who is
Dultmeier Sales?
Dultmeier Sales is an industry leading expert in fluid handling products, providing over 13,000+ liquid management products from 300+ suppliers.
As an institution that’s thrived for over 90 years, Dultmeier Sales is constantly looking for new ways to grow and scale its direct-to-consumer channels.
The Challenge
Dultmeier Sales updated their site’s backend and it ended up reducing impressions and clicks by 90%+. The core goal was to regain traction and rebuild momentum.
Additionally
Dultmeier Sales had an extremely large site that required maintenance across the board. With over 120,000 URLs, there was plenty of keyword and search opportunity that was waiting to be maximized.
USA
Target Region
120
K
Existing URLs
1
Language
Strategies deployed
Look at our steps
Step 1
Identifying the pages most hit and correcting those.
Because there was extensive Google Search Console data from before the SEO collapse, we were able to identify which pages were driving the most growth and work to repair those.
Step 2
Resolving site hygiene for the rest of their pages.
Now that those pages had been resolved, it was a matter of tending to the hygiene of all their other 120k+ URLs. We had to curate a clean and organized strategy for how we tackled the site.
Step 3
Individual keyword research and implementation, at scale.
For an ecommerce site with over 100k product pages, it was important we implement a scalable solution that facilitated the keyword research and recommendations. We worked to create a bespoke strategy that enabled us to optimize pages faster and at scale.
Overall Performance
Outcomes delivered
Prev
Next
Overall Performance
600K+
Impressions growth per month
4.1K+
Clicks growth per month
246K
77.5%
Total clicks
14.2M
100.5%
Total impressions
27.2
2.4%
Average Position
Curious to learn more?
Come ask us all your questions