Increase in organic conversions by 87.25% in 8 months.

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Who is Rubic Exchange?

Rubic Exchange is one of the world’s leading decentralized crypto exchanges boasting a trading platform with over 200+ integrated DEXs, 15,500+ tradeable assets, across 70+ blockchain networks.

Additionally, Rubic offers a suite of products for B2B developers through its SDKs for building cross-chain swapping applications.

Link to partner

The Challenge

Rubic Exchange was struggling to get visibility with outranking competitors in an extremely competitive keyword vertical among the space of crypto swaps.

Additionally

Considering Rubic’s extensive offering that integrates over 200+ products Rubic needed support in determining what keyword opportunities were not being addressed and hence what new opportunities could be targeted based on their potential.

Global

Target Region

12.3

Existing URLs

Language

Strategies deployed

Look at our steps

Step 1

Focusing on optimizing existing swap and currency pages.

Our process started with taking the existing pages that Rubic had and finding ways to optimize their formatting and indexing to ensure we could boost keyword rankings.

Step 2

Identifying overlooked keyword opportunities within reach.

We helped identify a new classification of keywords, specifically ‘bridge’ based keywords that we could be targeting if we generated new pages. We hence provided all the structure to create these pages.

Step 3

Growing topical authority through high quality blogs.

In order to both support the amount of traffic we were collecting from top-of-funnel keywords and to continuously grow our topical authority, we’ve helped write high-quality web3 articles to gain even more traction.

Overall Performance

87.25%

Conversions per month from unbranded keywords

+2.1K

Clicks per month from unbranded keywords.

+81.7k+

Impressions per month from unbranded keywords.

28.7K

352%

Total clicks

1.5M

100.5%

Total impressions

22.2

2.47%

Average Position

Hear it from our partner directly.

Elena Samonova CMO of Rubic Exchange

“Working with Mamba has been a fantastic experience. Over the last 1 year we’ve worked extensively brainstorming new ways of generating new pages and optimizing the site to improve keyword rankings across the board.

We’re now at a point where we are competitively ranking at the top of Google for several important keywords and have had many other keyword positions improve significantly. This has completely transformed the way we prioritize our organic growth. We are extremely happy to continue working with Mamba and excited for the continued growth ahead.”

Partner: Rubic Exchance

Relationship Timeline: Dec 23'- Present

Curious to learn more?

Come ask us all your questions