Increase in monthly organic clicks, by 96% in 6 months.
Scotch Porter is one the leading brands for men’s grooming products with an array of products and collections in the beard, skin, and hair categories.
While relying predominantly on popular retail chains like Walmart and Target to reach customers, Scotch Porter has been looking to get more aggressive with their digital outreach.
We had a fantastic experience working with this team on our SEO efforts. They were incredibly easy to collaborate with—always responsive, open to feedback, and proactive about suggesting new strategies.
Mike Summers
CMO — Scotch Porter
The challenge
Scotch Porter wanted to find more ways to rank highly for their priority products while having us uncover untapped keyword opportunities.
USA
Target region
4,400
URLs in scope
1
Language
1,200+
Custom websites started with BYQ.
Additional requirements
Despite selling over 35+ products, Scotch Porter’s catalog is constantly growing. Our goal was to also find non-obvious keyword opportunities that we could start competing for using these new products.
seo scope details
Keyword Research
Technical SEO
Off-Page SEO
On-Page SEO
Custom Report Generation
Content Generation
our process
Strategies deployed
Identifying new possible keyword opportunities.
The first thing we wanted to do was find all the other easy-win keywords that we could be capitalizing on and weren’t. Keywords that included the term ‘for black men’ seemingly were relevant to Scotch Porter, had lots of search volume and little to no competition.
Creating duplicate product pages for the same product.
To target these tangential keyword verticals, we duplicated product pages and used the duplicates to target the ‘for black men’ keywords, repositioning the duplicates as specific to this category. We supplemented this with canonicals to prevent page cannibalization.
Adding in product schemas to begin expanding visibility.
To add to our growth, we wanted to maximize our visibility. This meant adding product schemas so that we could start getting more impressions and clicks from Google’s product listing sections.
The results
Outcomes delivered
In just 6 short months, we managed to get a handful of high-value bottom-of-funnel keywords into the 1st position including 'shampoo for black men'.
If you’re looking for a reliable partner who delivers on their promises, look no further. We highly recommend them and would gladly work with them again in the future!
Mike Summers
CMO of Scotch Porter
Contact Us Today
Let’s start with making sure we’re the right fit for you.
Come get a no-hassle, free site audit and competitive analysis to make sure we’re aligned on the strategy before anything else.
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