Increase in monthly organic clicks by 96% in 6 months.

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Who is
Scotch Porter?

Scotch Porter is one the leading brands for men’s grooming products with an array of products and collections in the beard, skin, and hair categories.

While relying predominantly on popular retail chains like Walmart and Target to reach customers, Scotch Porter has been looking to get more aggressive with their digital outreach.

Link to partner

The Challenge

Scotch Porter wanted to find more ways to rank highly for their priority products while having us uncover untapped keyword opportunity.

Additionally

Despite selling over 35+ products, Scotch Porter’s catalog is constantly growing. Our goal was to also find non-obvious keyword opportunities that we could start competing for using these new products.

USA

Target Region

4.4

Existing URLs

Language

Strategies deployed

Look at our steps

Step 1

Identifying new possible keyword opportunities.

The first thing we wanted to do was find all the other easy-win keywords that we could be capitalizing on and weren’t. Keywords that included the term ‘for black men’ seemingly were relevant to Scotch Porter, had lots of search volume and little to no competition.

Step 2

Creating duplicate product pages for the same product.

To target these tangential keyword verticals, we duplicated product pages and used the duplicates to target the ‘for black men’ keywords, repositioning the duplicates as specific to this category. We supplemented this with canonicals to prevent page cannibalization.

Step 3

Adding in product schemas to begin expanding visibility.

To add to our growth, we wanted to maximize our visibility. This meant adding product schemas so that we could start getting more impressions and clicks from Google’s product listing sections.

Overall Performance

+420K

Impressions per month from unbranded keywords.

+4K

Clicks per month from unbranded keywords.

9.6K

96.4%

Monthly Clicks

677K

138.7%

Monthly impressions

15.2

10.6%

Average Position

Hear it from our partner directly.

Evelina Santos CEO of Augmentus

“We’ve always struggled with the lack of transparency from SEO and PPC agencies, but Mamba Agency has completely turned that around for us. Their team is incredibly helpful and results-driven, ensuring we’re fully informed about every action they take.

They’ve proven to be a fantastic partner, demonstrating a genuine willingness to understand, learn, and adapt to our unique customer base and target audience. Their attention to detail and accountability are truly impressive, and their collaborative approach ensures our specific needs are consistently met. We couldn’t be happier with the results they’ve delivered so far.”

Partner: Augmentus

Relationship Timeline: Dec 23'- Present

Curious to learn more?

Come ask us all your questions