Absolutely. Just as it does for virtually any industry, if there is high search volumes around the kinds of keywords that are most relevant to your project, then ranking higher for those keywords will work to bring in the kinds of website visitors most likely to convert into active users.

That all depends on the keywords you aim to go after. If there is no search volumes for the kinds of keywords most relevant to your project, then you are better off doing brand awareness campaigns on other channels. Similarly, if the keywords you want to target are incredibly difficult and tough to rank for, you should consider that a successful SEO campaign will likely take longer to achieve. Ultimately though, SEO is a great organic growth channel that is worth capitalizing on but can take several months to achieve. If you can afford to build for long-term growth, then absolutely.

Successful SEO is always dependent on the keywords you're looking to target. The lower the keyword difficulty (based on the website strength of the current top rankers for that keyword) the easier and faster it will be to rank for those keywords. Conversely, the higher the difficulty, the longer it will take. We've seen results in as soon as 30 days, and in more difficult instances, up to 6 months or 180 days. In either scenario, you should be prepared for results to come down-the-line and not immediately.

Yes! Every article can be SEO optimized. It's a matter of identifying the most searched keywords for that given topic, and optimizing the article accordingly for those keywords. Put another way, if you have content, you can always do keyword research to identify how you can optimize the content further.