Prompt research that finds the questions your buyers ask AI before they ever reach your site.

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Klara Pelhe, SEO Specialist at Mamba.

Klara Pelhe

SEO Specialist

We build the prompt set your GEO programme runs on, sourced from real buyer language, search demand and the fan-out queries AI engines already generate in your category. Prioritised by commercial value, not by guesswork.

Trusted by 150+ enterprise clients

We build the prompt set, you stop guessing at it.

Prompt research identifies the questions buyers ask AI assistants about your category and decides which of them are worth competing for. Most brands skip this and track a list someone invented in a meeting, then wonder why the numbers do not tie to pipeline.

Get a free SEO audit + customized SEO strategy

Buyer language extraction

Real questions pulled from sales calls, support tickets and objection handling, kept in the words buyers actually use rather than the words your category uses.

Search demand mapping

Search Console and keyword data used to find the topics with proven demand behind them, which is where AI prompts originate for most buyers.

Query fan-out discovery

We record the sub-queries each engine generates behind a single prompt, because those sub-queries decide which sources get read.

ICP and journey segmentation

Prompts split by who is asking and how close they are to buying, so an early research question never gets scored against a vendor shortlist question.

Intent tiering

Category, commercial, comparison and branded prompts separated into tiers, so brand questions cannot inflate your apparent visibility.

Competitor prompt mapping

The prompts your named competitors already win, and the phrasings they are optimising for, identified before you commit budget.

Commercial prioritisation

Every prompt scored on deal value, buying stage and winnability, then cut down to the set worth running.

Prompt set handover

A documented, versioned prompt set with the owner, intent tier and target page attached to each prompt, ready to track.

Helping some of the world's most established, get better.

Get a free SEO audit + strategy outline

Client photo

State Marketing Manager of Frasers Property

Emma M

Relationship Timeline: Dec 23’ — Present

Mamba have been instrumental in us optimizing for multiple locations simultaneously and the success has been everything we're looking for.

Organic traffic growth

+1,294%

Organic sessions delivered

775K

Client photo

Head of APAC | Country Director (Singapore) of Gemini

Vijay Ayyar

Relationship Timeline: Dec 23’ — Present

Within 9 months, we went from invisible to showing up in ChatGPT and Google AI Overviews for our core buying questions. That’s where our best leads now come from.

Organic traffic growth

+1,294%

Organic sessions delivered

775K

Client photo

Chief Marketing Officer (CMO) of Training Camp

Michael McNelis

Relationship Timeline: Dec 23’ — Present

Mamba told us to give away the study material. It was the right call and it changed the business.

Organic traffic growth

+1,294%

Organic sessions delivered

775K

Client photo

Communications Manager of Kruger Cowne

Wayne O'Connor

Relationship Timeline: Dec 23’ — Present

Mamba understood that event bookers search for a type of speaker, not for an agency name.

Organic traffic growth

+1,294%

Organic sessions delivered

775K

Research once, then measure it properly.

Get a free SEO audit + customized SEO strategy

Nothing to hide. A unique experience that leaves you wanting more, not less.

Send us your site and your three closest competitors. You get back a technical review, a keyword gap analysis, and the fastest route to the rankings you are missing.

Full-stack SEO/GEO

Pay-per-performance

Flexible SEO/GEO solutions

Free SEO/GEO Analysis

Prompt Research Is Not Keyword Research

Prompt research starts where keyword research runs out. AI engines publish no search volume, return different answers to the same question on different days, and expand one prompt into several sub-queries before writing a word. Sorting a list by volume does not work here.

So we select on evidence instead. Search demand sets the topic, sales conversations supply the phrasing, and fan-out data shows what the engine actually goes looking for once the question is asked. Three different sources, weighted, rather than one spreadsheet column.

The output is a prompt set small enough to act on. Most brands end up with 40 to 150 prompts. Fewer than 40 misses the comparison and commercial questions that decide deals, and more than 150 fills the set with near-duplicate phrasings that add noise without adding insight.

Get a free AI visibility audit

Every Prompt Comes With an Owner and a Page

A prompt list is only useful if someone can act on it, so each prompt we deliver arrives mapped to the page that should answer it or the page that needs building.

That mapping is the bridge between research and content. It tells you which existing pages are close enough to win with a rewrite, which gaps need new assets, and which questions you will never win because the engines only cite third-party sources when answering them.

Prioritisation follows commercial logic rather than difficulty. A hard prompt attached to your highest-value deal type beats an easy one attached to nothing, and the set is ordered that way before any content work starts.

Get a free AI visibility audit

Frequently Asked Questions

We build strategies to help you meet your customers no matter where in their search journey they are, no matter the platform.

Still have a question?

Send us your site and your target market. We will come back with a free audit and answer anything the FAQ did not cover.

Contact us today

What services do you offer?

We run SEO and Generative Engine Optimization end to end: strategy, technical, content, and link building. The goal is to make your brand the answer wherever your buyers search, on Google and inside AI assistants.

How long does it take to see results?

Technical and local wins usually show within the first month as we fix us easy wins. Competitive rankings can take 6 to 9 months. We set the expected curve in the audit, so you know which months are build and which are return.

Do you work alongside an in-house team?

Often, yes. We can run the whole program or plug into your team and own the parts you do not have capacity for. Either way the roadmap and the reporting stay the same.