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Answer Engine Optimization (AEO) is optimising content to be the direct answer in AI results and featured snippets.
AEO focuses on winning the single, direct answer that engines surface, whether in a Google featured snippet or an AI assistant's reply. It overlaps heavily with GEO and relies on clear, concise, answer-first content.
Structuring a page so its first sentence directly answers 'what is X' helps it win the featured snippet and the AI answer.
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