Glossary

Backlinks

Backlinks are links from other websites to yours, a core signal of authority and trust in SEO.

A backlink is any link from another site pointing to your pages. Search engines treat quality backlinks as votes of confidence, so links from relevant, trusted sites help your pages rank. Quality and relevance matter far more than volume.

Example

A link from an industry publication's article carries far more weight than dozens of links from low-quality directories.