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Glossary

Featured Snippet

A featured snippet is a short answer Google pulls from a page and shows at the top of results.

A featured snippet is a highlighted answer box at the top of Google's results, extracted from a ranking page. Winning it requires a clear, concise answer to the query, usually in a paragraph, list or table.

Example

Answering 'what is hreflang' in one tight paragraph near a heading can win the featured snippet.

Related terms

SERP Features

SERP features are the non-standard results on a search page, like featured snippets, People Also Ask and AI Overviews.

AI Overviews

AI Overviews are Google's AI-generated answer summaries shown at the top of some results, with cited sources.

Search Intent

Search intent is the goal behind a query: informational, commercial, transactional or navigational.

Schema Markup

Schema markup is structured-data code that tells search engines and AI what your content means, helping you win rich results and citations.

Related resources

SEO Content Writing: The Complete Guide

How to write content that ranks in search and gets cited by AI, without sounding like it was written for robots.

How to Get Cited by ChatGPT

How to become a source ChatGPT links to and quotes when it answers questions in your space.

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