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What GEO is, how AI engines choose sources, and how to get your brand cited in ChatGPT, AI Overviews, Perplexity and Gemini.
TL;DR
Generative Engine Optimization (GEO) is the practice of making your content the source AI engines quote. You win it with clear, answer-first content, strong entity and schema signals, and citations on sites AI already trusts.
GEO is how you get named in AI answers instead of just ranking blue links. Where SEO targets Google results, GEO targets the models that increasingly sit in front of them.
Models favour content that is specific, well structured and corroborated across the web. Clear definitions, data and named entities make a page easy to quote.
Research the prompts your buyers ask, publish answer-first content, strengthen entity and schema signals, then earn citations on trusted sources.
Track how often each engine names your brand against competitors, prompt by prompt, every month.
Key takeaways
See how we make brands the answer AI gives.
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