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How to become a source ChatGPT links to and quotes when it answers questions in your space.
TL;DR
Being cited by ChatGPT means the model links to or quotes your page as a source in its answer, usually when it browses the live web through SearchGPT. A citation is different from a passing mention: it points a reader directly to your page, which is why it is one of the most valuable outcomes in LLM SEO.
ChatGPT cites pages that give a clear, self-contained answer it can trust and retrieve. The pages that win citations tend to share four traits:
Making content citable is a matter of format and trust. Apply these practices to every page you want surfaced.
Write a one or two sentence answer directly under each heading. A model can lift a clean sentence far more easily than a buried one.
Original statistics, benchmarks and examples give models something only you can provide, which makes your page the natural source to cite.
Keep pages crawlable, add schema markup, and ensure the answer is in the HTML rather than loaded late by script.
Citations from authoritative sites raise the odds that ChatGPT treats you as a reliable source. This overlaps heavily with winning a featured snippet in traditional search.
The way to track ChatGPT citations is to run your target prompts regularly and record which answers link to your pages. Reviewing this over time shows which formats earn citations and which pages need reworking.
Earning citations is core to Mamba's GEO services, which pair citable content with the digital PR that makes models trust it. To build a citation strategy for your brand, see how Mamba approaches GEO.
Key takeaways
See how we make brands the answer AI gives.